Many of you want more guidance on what you can do to improve your rankings on Google, particularly if you think you've been impacted by the Panda update. We encourage you to keep questions stated below in mind as you focus on developing high-quality content rather than trying to optimize for any particular Google algorithm.
Showing posts with label optimized content writing. Show all posts
Showing posts with label optimized content writing. Show all posts
How to Choose the Right Copywriter for You
What Type of Copywriting Are You Looking For?
What kind of copy are you looking for? There are many different kinds. First, there is copywriting by niche specialty. For example: copywriters who only write for alternative health, or financial, or self-help markets. Second, there are copywriters who specialize in the type of copy: landing pages, white papers, video scripts, etc. There is advertising copy. There's corporate copy such as marketing collateral, newsletters, and product literature. There's slick ad agency copy. There's branding, direct response, and B2B. There's web SEO content and web sales copy.
What kind of copy are you looking for? There are many different kinds. First, there is copywriting by niche specialty. For example: copywriters who only write for alternative health, or financial, or self-help markets. Second, there are copywriters who specialize in the type of copy: landing pages, white papers, video scripts, etc. There is advertising copy. There's corporate copy such as marketing collateral, newsletters, and product literature. There's slick ad agency copy. There's branding, direct response, and B2B. There's web SEO content and web sales copy.
How to Monetize Your Web Content
Perhaps one of the most frequently asked questions for webmasters has to be: How do I monetize my web pages? How do I earn revenue from my online content?
Avoiding the Trap of Crap Content
People are a notoriously self-interested lot. They avoid activities that don't benefit them, skip events that bore them, and reject content that doesn't interest them in some way. They aren't going to go out of their way to read up on an article simply because it has all the information the author thinks is vital and important if they personally feel that article is a waste of their time. Indeed, nothing is a surer waste of someone's time than a crappy, poorly assembled article. A piece of copy could have the very recipe for successful nuclear fusion buried on page 14, but if it bored readers away on page 9, no one will ever dig deep enough to find it and society will continue to churn out dirty coal and uranium waste.
Why you SHOULD create controversial topics?
If you have the ability to generate controversy with your content, do it. Not convinced? Here are seven reasons why you should consider it.
1- It's EffectÃve
Nothing gets more attention than controversy. That's why reality shows are popular. It's why we read the journalist who we think is making an absolutely backwards prediction about something we care about. That's why people gossip and debate.
Why merely participate when you can be the topic of discussion?
2- Negative Attention is Sometimes even Better than Positive Attention
Nothing spreads faster than outrage. Wide exposure for a controversial view is much better than no exposure for towing the conventional wisdom line.
3- Display Your Skill at Dealing with Diverging Viewpoints
Let people see the smooth way you react to the rude comments from people who take your words personally that WILL follow. I've gained lifelong friends, fans and customers from them witnessing what they call poise under pressure - and I call common courtesy.
You don't have to respond from the same type of energy that's being directed at you. Why let someone else having a bad day ruin your day?
4- It Vets Your Buyers
For example, if you want more clients that will take your advice to heart, get off their butts, and stop making excuses, try making a video that takes a hard line and tells people to get off their butts and stop making excuses!
Yeah, you'll get reamed for it - by people who make excuses. They will be offended and won't ever sign up to your newsletter.
Awesome. Because the people who needed a coach who believes in swift kicks in the butt will take your advice and hungrily seek more of it.
5- It's Fun to Do
What's more fun than seeing something controversial? Being controversial or doing something controversial. It's not for the faint of heart, but if you can take it, boy is that a fun ride!
6- It's Entertaining To Experience
When people are entertained, they buy more. You probably haven't ever noticed the music playing in the background at the grocery store. It's there because studies show that people browse longer and thus, buy more, when they're being entertained.
Now you see more TVs at gas stations and in convenience stores. When I used to live in Vegas many of the Strip cabs had TVs on the backs of seats before I ever saw them in regular cars.
Then there's the classic example of commercials during our favorite TV shows.
7- It Sets You Apart
You know why bigger companies are afraid of controversy?
Me either. If you find out, come tell me. All I know is, I'm not afraid of controversy because I see it as an opportunity. It's another way to connect, to have something to discuss, and in the case of my last controversial article, to help people.
Even if you aren't going to make a controversial audio, video, blog post or article, for goodness sakes, do something different.
No one watches boring shows on TV, invites boring people to parties, reads boring books or listens to boring music unless they have to, for study or evaluation.
Try a little controversy and see where it takes you. If that's too scary, at least risk being extraordinarily passionate. The spotlight can be fun.
1- It's EffectÃve
Nothing gets more attention than controversy. That's why reality shows are popular. It's why we read the journalist who we think is making an absolutely backwards prediction about something we care about. That's why people gossip and debate.
Why merely participate when you can be the topic of discussion?
2- Negative Attention is Sometimes even Better than Positive Attention
Nothing spreads faster than outrage. Wide exposure for a controversial view is much better than no exposure for towing the conventional wisdom line.
3- Display Your Skill at Dealing with Diverging Viewpoints
Let people see the smooth way you react to the rude comments from people who take your words personally that WILL follow. I've gained lifelong friends, fans and customers from them witnessing what they call poise under pressure - and I call common courtesy.
You don't have to respond from the same type of energy that's being directed at you. Why let someone else having a bad day ruin your day?
4- It Vets Your Buyers
For example, if you want more clients that will take your advice to heart, get off their butts, and stop making excuses, try making a video that takes a hard line and tells people to get off their butts and stop making excuses!
Yeah, you'll get reamed for it - by people who make excuses. They will be offended and won't ever sign up to your newsletter.
Awesome. Because the people who needed a coach who believes in swift kicks in the butt will take your advice and hungrily seek more of it.
5- It's Fun to Do
What's more fun than seeing something controversial? Being controversial or doing something controversial. It's not for the faint of heart, but if you can take it, boy is that a fun ride!
6- It's Entertaining To Experience
When people are entertained, they buy more. You probably haven't ever noticed the music playing in the background at the grocery store. It's there because studies show that people browse longer and thus, buy more, when they're being entertained.
Now you see more TVs at gas stations and in convenience stores. When I used to live in Vegas many of the Strip cabs had TVs on the backs of seats before I ever saw them in regular cars.
Then there's the classic example of commercials during our favorite TV shows.
7- It Sets You Apart
You know why bigger companies are afraid of controversy?
Me either. If you find out, come tell me. All I know is, I'm not afraid of controversy because I see it as an opportunity. It's another way to connect, to have something to discuss, and in the case of my last controversial article, to help people.
Even if you aren't going to make a controversial audio, video, blog post or article, for goodness sakes, do something different.
No one watches boring shows on TV, invites boring people to parties, reads boring books or listens to boring music unless they have to, for study or evaluation.
Try a little controversy and see where it takes you. If that's too scary, at least risk being extraordinarily passionate. The spotlight can be fun.
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