Many of you want more guidance on what you can do to improve your rankings on Google, particularly if you think you've been impacted by the Panda update. We encourage you to keep questions stated below in mind as you focus on developing high-quality content rather than trying to optimize for any particular Google algorithm.
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
How to Choose the Right Copywriter for You
What Type of Copywriting Are You Looking For?
What kind of copy are you looking for? There are many different kinds. First, there is copywriting by niche specialty. For example: copywriters who only write for alternative health, or financial, or self-help markets. Second, there are copywriters who specialize in the type of copy: landing pages, white papers, video scripts, etc. There is advertising copy. There's corporate copy such as marketing collateral, newsletters, and product literature. There's slick ad agency copy. There's branding, direct response, and B2B. There's web SEO content and web sales copy.
What kind of copy are you looking for? There are many different kinds. First, there is copywriting by niche specialty. For example: copywriters who only write for alternative health, or financial, or self-help markets. Second, there are copywriters who specialize in the type of copy: landing pages, white papers, video scripts, etc. There is advertising copy. There's corporate copy such as marketing collateral, newsletters, and product literature. There's slick ad agency copy. There's branding, direct response, and B2B. There's web SEO content and web sales copy.
Stirring Up SEO Trouble
When you've been in any industry as long as I've been in the search marketing industry, it's easy to get bored occasionally. At those times I find myself stirring up the sh... stuff on Twitter or in comments on others' blogs, forums, etc. You'd think at my age I'd know better. And yet, I continue to do it. I'm not sure if it's a conscious choice, or just a crazy compunction, but no matter the reason, I've been on a roll the last few weeks.
How to Monetize Your Web Content
Perhaps one of the most frequently asked questions for webmasters has to be: How do I monetize my web pages? How do I earn revenue from my online content?
Landing Page Optimization 101
Landing page optimization is perhaps the most important Internet marketing tactic you need to master if you truly want to succeed online. Having an effective landing page that maximizes your conversions will help you dominate your niche market. This applies to both product vendors and the affiliates promoting for them.
Ten Reasons Why Good Link Builders Fail
A good website builder knows that solid links mean solid rankings, but it's an ever changing challenge to get them. Learn how to avoid a loss of link juice now.
Links are incredibly important in getting relevant traffic and good position in search results, but links are like any other relationship... they can go sour. Here's a list of ten reasons why otherwise knowledgeable link builders blow their efforts. Pay attention and don't fall into any of these traps. As a website builder you have got to get this part right or you are heading for disaster.
Links are incredibly important in getting relevant traffic and good position in search results, but links are like any other relationship... they can go sour. Here's a list of ten reasons why otherwise knowledgeable link builders blow their efforts. Pay attention and don't fall into any of these traps. As a website builder you have got to get this part right or you are heading for disaster.
Can Google Truly Make Quality Content King of The Web?
For those webmasters and e-marketers who can remember a web without Google, life was much less complicated and a lot less tumultuous back then. Since Google came onto the scene and became the dominant search engine in the world... things have changed drastically.
Create On-Site Content that Provides Benefit
In the world of SEO and Internet marketing, content is the reigning king. Content comes in many forms - blogs, videos, articles, white papers, posts on social networking sites and more. It doesn't matter what kind of content your company is producing, as long as it is relevant, engaging and quality. Indeed, the Google Panda Update showed us that producing content that is anything less has the potential to negatively impact your website, aside from not providing any real benefit in the first place for you or your readers.
Google Algorithm Changes: Some Farm Aid for the Afflicted
By now you've surely heard of the recent Google algorithm changes dubbed the "Farmer Update."
According to Google, about 12% of search queries were impacted by this update. The SISTRIX blog provided additional insight by posting the top 25 websites that overnight stopped showing up inGoogle for numerous keywords. I was interested in learning about this update, and SISTRIX was kind enough to share their big list of over 300 sites that have had deep traffíc losses. In addition, I've had various people send me their sites to look at.
According to Google, about 12% of search queries were impacted by this update. The SISTRIX blog provided additional insight by posting the top 25 websites that overnight stopped showing up inGoogle for numerous keywords. I was interested in learning about this update, and SISTRIX was kind enough to share their big list of over 300 sites that have had deep traffíc losses. In addition, I've had various people send me their sites to look at.
2010 SEO Predictions That Came True
Each time a year ends, we encounter countless bloggers and writers who share their thoughts about the incoming year. Some predictions are theoretically supported and some are just plain wild guesses. Predicting what's in store for the next year is almost a tradition for writers, even those not involved in SEO and Internet marketing. Sports writers, business analysts, music critics, and amateur writers - they all follow this unsung tradition. Many think that this tradition is worth following because nailing a wild guess or a well-researched fact means only one thing: respect from your readers.
On-Page Optimization Tactics You Don't Usually Practice
Backlinking, backlinking, backlinking - it seems to be the only part of SEO anyone ever talks about these days! Let's get our noses out of everybody else's sites and back into ours.
Avoiding the Trap of Crap Content
People are a notoriously self-interested lot. They avoid activities that don't benefit them, skip events that bore them, and reject content that doesn't interest them in some way. They aren't going to go out of their way to read up on an article simply because it has all the information the author thinks is vital and important if they personally feel that article is a waste of their time. Indeed, nothing is a surer waste of someone's time than a crappy, poorly assembled article. A piece of copy could have the very recipe for successful nuclear fusion buried on page 14, but if it bored readers away on page 9, no one will ever dig deep enough to find it and society will continue to churn out dirty coal and uranium waste.
The 10 Week SEO Diet
So you've noticed that your competitor's site ranks higher than your site on Google for *yellow widgets,* even though you are the premier widget provider in your area.
So what are you going to do about it? You're going to take back control of the search results, that's what!
You don't need to be proficient at SEO or hire a Search Engine Optimizer to make a difference to your search engine rankings. There are several easy steps you can take that can make an immediate difference to your site's visibility.
So what are you going to do about it? You're going to take back control of the search results, that's what!
You don't need to be proficient at SEO or hire a Search Engine Optimizer to make a difference to your search engine rankings. There are several easy steps you can take that can make an immediate difference to your site's visibility.
Tips for Developing a Link Building Strategy
Link building should be considered phase two of any SEO campaign (on-site optimization being phase one) and is a critical component of maintaining site ranking and establishing a trust factor with the search engines.
Link building is an ongoing campaign necessary for improving a website's inbound link stream which can help promote your brand and overall visibility in the search engines. Link building can also help boost unique visitors to your site which in turn can lead to a boost in conversions. Link building efforts come in many forms including: local profiles, blogging and blog commenting, social networking, directory submission and online publicity, among others.
Link building is an ongoing campaign necessary for improving a website's inbound link stream which can help promote your brand and overall visibility in the search engines. Link building can also help boost unique visitors to your site which in turn can lead to a boost in conversions. Link building efforts come in many forms including: local profiles, blogging and blog commenting, social networking, directory submission and online publicity, among others.
3 SEO Traps to Avoid During Your Redesign
I receive a lot of SEO questions from business owners who want to spruce up their aging websites, but are dead afraid of losing their existing search engine traffic. And for good reason. Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot escape from. It's hard to make monéy while stuck in a trap!
Top 5 Tips for Multi-Lingual Website Success in 2011
2010 has come and gone and even now many online marketers and web designers are still ignoring the importance of adapting their websites for other languages and cultures. While English was still the number one language on the Web in 2010 with 536.6 million users viewing pages in English, Chinese is closing in with 444.9 million users.
Implications of Google for SEO & Internet Marketing
While reading Harry McCracken's rather insightful article on Google Instant in PCWorld , I was reminded once again, how narrowly focused my own thinking has become in regards to Google. I keep forgetting, not everybody is into SEO or Internet Marketing (lucky dogs), and that Google search has a function outside of SEO.
SEO Benefits from Directories
Web directories have been around since the beginning of the World Wide Web in the early 1990's and are still recognized as an important channel for advertising businesses online. People often get web directories and search engines mixed up. The difference between a search engine like Google and web directories is that Google uses a web crawler to automatically index websites to show up in SERPs (Search Engine Results Pages), while a web directory organizes links under various categories and sub-categories.
Tactics for Getting Top 5 Spots in Google
Actually, getting in the #1 spot is best, but I will settle for the top 5 or even anywhere on the first page for very competitive keywords. Obtaining those top rankings for your targeted keywords in Google will obviously be very important to achieving your online goals.
Get To The Top Search Engine Optimization and Placement Results with Google Caffeine
Since its debut in 1996, Google's search engine has experienced countless updates and revisions. But none of those revisions have fundamentally changed the architecture of the Google search algorithm as much as Google's latest update, codenamed Caffeine.
While recent reports put Google's market share at around 65 percent, a massive update to its search engine technology makes sense at this point. Microsoft's new Bing search engine showed some resiliency in late 2009, while Web 2.0 services like Facebook and Twitter have done a lot to change the way people search for content on the Internet.
While recent reports put Google's market share at around 65 percent, a massive update to its search engine technology makes sense at this point. Microsoft's new Bing search engine showed some resiliency in late 2009, while Web 2.0 services like Facebook and Twitter have done a lot to change the way people search for content on the Internet.
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