Social media has long been touted as the latest and greatest Internet marketing tool that will bring new people to any online business seeking new customers.
For most online marketers, the social media environment appears over-hyped and ineffective. Between Facebook, MySpace, Twitter, StumbleUpon, and Delicious, online marketers waste plenty of time trying to tap revenue from these social platforms.
For most online marketers, the social media environment appears over-hyped and ineffective. Between Facebook, MySpace, Twitter, StumbleUpon, and Delicious, online marketers waste plenty of time trying to tap revenue from these social platforms.
Why Auto-Following Will Always Fail
John Reese is one of those people who has become famous for his marketing prowess, with a variety of product launches. Even with his genius for marketing online, John Reese failed to make the Twitter platform work for his business. In June of 2008, Reese realized that the auto-follow strategy of gaining Twitter followers was not working.
The auto-follow Twitter marketing strategy is doomed to failure. I actually lost a little bit of respect for John Reese because he had to learn the hard way that the Twitter auto-follow strategy would not work. A man with his genius should have known before he started that the technique was doomed to fail miserably.
It will fail because it works in the same manner as a safe list or traffic exchange system, where a bunch of people will gather together to send advertising to each other. The problem is that people only agree to join such systems so that they can send their advertising to others, not so that they can read a ton of advertising from other people.
People do not join safe lists because they want 10,000 people to send them advertising in their email. They only agree to let 10,000 people send them commercial e-mail, because they want to send their commercial e-mail to 10,000 people. Everybody involved is so caught up in the hope that someone will read their advertising and purchase what they are selling, without giving much concern or thought to the idea that even they are not reading the email that other people send to them.
In June of 2008, John Reese gave up on the auto-follow strategy for gaining Twitter followers. He un-followed everybody in a single day and started again from scratch.
Is Twitter Dead?
Nearly 2 years later, in March of 2010, John Reese declared in an e-mail to his mailing list that he had deleted his Twitter account. He cited the same reasons that he did 21 months previously -- too much noise.
John Reese is not the only online guru to abandon the Twitter platform. Frank Kern, and a few of Reese's other online associates, also bid Twitter farewell. Kern said that Twitter was a "time suck" that was eating into his productivity.
Please don't get the idea that my reporting on the marketing gurus leaving Twitter like rats from a sinking ship is a signal to you that you should do the same.
In fact, I am not leaving Twitter and I see no reason that you should either.
By mentioning Reese and Kern leaving Twitter behind, I am only pointing out that some of the sharpest minds involved in online marketing have yet to understand the true art and science of social media marketing.
Both of these guys are smart. Few people will argue against that. But, both have failed to understand how to turn a profit from the Twitter social media platform.
Social Media Marketing Is Not Mass Marketing
If you were to ask me... these two guys, smart as they are, missed the most elemental foundation of social media marketing... say, after me, S–O–C–I–A–L... SOCIAL media marketing.
John Reese and Frank Kern are masters of mass marketing. Mass marketing does not work on social media websites.
In June of 2008, John Reese gave up on the auto-follow strategy for gaining Twitter followers. He un-followed everybody in a single day and started again from scratch.
Is Twitter Dead?
Nearly 2 years later, in March of 2010, John Reese declared in an e-mail to his mailing list that he had deleted his Twitter account. He cited the same reasons that he did 21 months previously -- too much noise.
John Reese is not the only online guru to abandon the Twitter platform. Frank Kern, and a few of Reese's other online associates, also bid Twitter farewell. Kern said that Twitter was a "time suck" that was eating into his productivity.
Please don't get the idea that my reporting on the marketing gurus leaving Twitter like rats from a sinking ship is a signal to you that you should do the same.
In fact, I am not leaving Twitter and I see no reason that you should either.
By mentioning Reese and Kern leaving Twitter behind, I am only pointing out that some of the sharpest minds involved in online marketing have yet to understand the true art and science of social media marketing.
Both of these guys are smart. Few people will argue against that. But, both have failed to understand how to turn a profit from the Twitter social media platform.
Social Media Marketing Is Not Mass Marketing
If you were to ask me... these two guys, smart as they are, missed the most elemental foundation of social media marketing... say, after me, S–O–C–I–A–L... SOCIAL media marketing.
John Reese and Frank Kern are masters of mass marketing. Mass marketing does not work on social media websites.
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