SEO and SMO Techniques Revisited

SEO techniques play a vital role in the success of a website. Latest SEO is a combination of SEO and SMO techniques.

"Latest SEO technique" is a marriage between latest SEO and SMO tactics. Both decide the fate of a website. Optimizing websites to "search engines" and to "social media searches" could result in lot of traffic sailing to your website.

One good thing about SMO techniques are "backlinks", which is a major ranking factor for top search engines. The backlinks got from a site with high PR is more valued by SEs(search engines) in deciding the rank of the website. Creating an account with following social bookmarking sites can get us free placement.

From Digg, Technorati, Del.icio.us, NowPublic, StumbleUpon, BlinkList, Spurl, Furl, Slashdot and Simpy.

To raise the rank in major SEs for top keywords Social Media Searches are highly effective. The top keywords should be included as anchor text in social media engines. Inclusion of keywords in the anchor text will improve the website ranking in SEs.

Podcasting sites and Vlogs are important techniques involved in Social Media Optimization.

Latest SEO techniques include Onpage and Offpage optimization techniques. A synopsis of Onpage optimization techniques are listed:

Title, Meta keyword, Meta description, Place your keywords in Header tags, Put keywords in the initial sentence, Place your keywords in the file name, Include keywords in the file name of images, Add keywords to Alt tags of images, Add keywords to title attributes, Keywords in the anchor text to internal pages, Link keywords in the articles to another article of the same website using Anchor text, Keywords in the internal link can go to the home page, Offload your javascript, Include the keywords in the javascript file in HTML comment tags, Code to text ration, Reduce the loading time of your webpage, Keep the keyword density between 3 and 7 percentage and Check your website for W3C compliancy.

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